Google search console: current updates in search apperance | Rich card

Currently Google is giving more importance to the mobile friendly websites. Recently Google has come with the update in Google webmaster search appearance with Google Accelerated Mobile Pages and rich cards.

Google Rich card Purpose:

Rich cards are good way to provide data to Google search about your events, products, or opportunities. Rich card data can be displayed to users in a variety of formats on different devices, and can help drive traffic to your website as shown addition, to implement the same in your website. Please find the sample markup code for recipes to be used in the particular page.

<script type="application/ld+json">
 "@context": "",
 "@type": "Recipe",
 "name": "Perfect Apple Pie",
 "author": "Gin Blanco",
 "image": "",
 "description": "A classic apple pie takes a shortcut with easy Pillsbury® unroll-fill refrigerated pie crust.",
 "aggregateRating": {
 "@type": "AggregateRating",
 "ratingValue": "4.5",
 "reviewCount": "276",
 "bestRating": "5",
 "worstRating": "1"
 "prepTime": "PT30M",
 "totalTime": "PT3H",
 "recipeYield": "8",
 "nutrition": {
 "@type": "NutritionInformation",
 "servingSize": "1 medium slice",
 "calories": "230 calories",
 "fatContent": "1 g",
 "carbohydrateContent": "43 g",
 "cholesterolContent": "0 mg",
 "fiberContent": "1 g",
 "proteinContent": "1 g",
 "saturatedFatContent": "2 ½ g",
 "servingSize": "1 Serving",
 "sodiumContent": "200 mg",
 "sugarContent": "27 g",
 "transFatContent": "0 g"
 "recipeIngredient": [
 "1 box Pillsbury™ refrigerated pie crusts, softened as directed on box",
 "6 cups thinly sliced, peeled apples (6 medium)",
 "3/4 cup sugar",
 "2 tablespoons all-purpose flour",
 "3/4 teaspoon ground cinnamon",
 "1/4 teaspoon salt",
 "1/8 teaspoon ground nutmeg",
 "1 tablespoon lemon juice"
 "recipeInstructions": [
 "1 Heat oven to 425°F. Place 1 pie crust in ungreased 9-inch glass pie plate. Press firmly against side and bottom.",
 "2 In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate. Top with second crust. Wrap excess top crust under bottom crust edge, pressing edges together to seal; flute. Cut slits or shapes in several places in top crust.",
 "3 Bake 40 to 45 minutes or until apples are tender and crust is golden brown. Cover edge of crust with 2- to 3-inch wide strips of foil after first 15 to 20 minutes of baking to prevent excessive browning. Cool on cooling rack at least 2 hours before serving."


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Post by K.M. Padmanabhan. 


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